GQ Audience and industries

 GQ - Audience & Industries blog tasks

Audience

Look through the GQ Media Kit and answer the following questions: 

1) How does the media kit introduction describe GQ?

As the flagship of men’s fashion and style in

Britain, to be GQ is to be forward-looking,

progressive and cutting-edge.

2) What does the media kit suggest about masculinity? 

As masculinity evolves and men's fashion has

moved to the centre of the global pop-culture

conversation, GQ's authority has never been

broader or stronger.

3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience.

7.3M

TOTAL REACH

212K

READERSHIP

1.8M

SOCIAL FOLLOWERS

4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience?

GQ HEROES: ISSUE & EVENT.   wealthy upper class audience

GQ HYPE

MEN OF THE YEAR.  male audience

5) Still on page 3, what does the video and social series section suggest about how magazine audiences are changing? 

That video programming will also hit all

of British GQ’s social channels, where audiences have grown

more than 30% in the past year to top 2 million.

Media Magazine feature: GQ

Go to our Media Magazine archive and read the article on GQ (MM82 - page 12). Answer the following questions:

1) What are the elements that go into choosing a cover stars for GQ? 

It needs to be the right person at the right time – that always matters more than fame.

2) How is the magazine constructed to serve the target audience? 

traditionally masculine colours

3) What does the article suggest about GQ's advertisers and sponsorships - and what in turn does this tell us about the GQ audience? 

brands that want to promote themselves in the sphere of male, high-end, luxury lifestyle. So, everything from top-tier tailoring to the latest sports cars. These brands are often heritage brands, so the names wouldn’t change much from month to month, or year to year.

4) What is GQ Hype - and how does it reflect the impact of digital media on traditional print media?

GQ Hype – a weekly, online-only cover. Celebrities – and their agents/publicists – naturally want a GQ print cover, but with only so many on offer, previously the drop-off from not getting a print cover could be drastic – simply offering

them an online-only interview, say, which was understandably a less- than-exciting prospect for established celebrities.

 

5) Finally, what does the article say about additional revenue streams for print magazines like GQ?  

+

Extra revenue streams are vital to the magazine business these days – it’s almost impossible to survive

without them.

Industries

Your industries contexts are divided into three areas - Conde Nast, GQ's website and social media content and the impact of digital media on print industries.

Condé Nast

Read this Guardian news article on editorial changes at Condé Nast and answer the following questions: 

1) Who was previously GQ editor for 22 years? 

Dylan Jones

2) What happened to the 'lads' mag' boom magazines such as Nuts, Maxim and Loaded? 

Seven years ago Jones, who edited men’s monthly Arena in the 1990s, was credited with keeping GQ above water while others, such as Nuts, Maxim, Front and Arena closed down or, in the case of Loaded, went online only after circulation falls.

3) What changes have been taking place at Condé Nast in recent years and why? 


New editors - first black one.


Read this Press Gazette article on Conde Nast. Answer the following questions:

1) What does the article suggest about Condé Nast's recent strategy? 

 new focus on digital income streams over print advertising revenue, with about 25% of the company’s revenues over the next four years invested into prioritising the expansion of video and digital content to boost online subscriptions and e-commerce.

2) How does chief executive Roger Lynch describe Condé Nast and why? 

chief executive Roger Lynch told the New York Times the digital-first changes meant Conde Nast was “no longer a magazine company,” saying it has “70 million people who read our magazines, but we have 300 something million that interact with our websites every month and 450 million that interact with us on social media”.

3) What does Adam Baidawi say about Condé Nast, GQ and culture? 

Baidawi told Press Gazette: “Conde Nast, as much as anything else, is in the business of shaping and reflecting culture. Culture moves, and we have to move with it.

Read this FIPP feature on Condé Nast diversifying into video and streaming content. Answer the following questions: 

1) How is Condé Nast moving away from traditional print products?

“This year, we’re building on that influence by creating more engaging, interactive experiences for our audiences and distributing them across new channels — connecting with 10.3 million viewers that aren’t reachable on broadcast and cable. 

2) What examples are provided of Condé Nast's video and streaming content?

According to Nielsen Media Impact data, Condé Nast has delivered 10.3 million unique incremental individuals (P18+) who were not reached by broadcast or cable, up six per cent year over year.

3) What does the end of the article suggest modern media audiences want? 

“Audiences want to be participants, not just passive viewers – and of course, they want content 100 per cent personalised for them,” said Chu.

GQ website, video and social media content 

Visit the GQ website, Instagram and YouTube channel. Note that some of these may be blocked in school. Once you have looked over GQ's online content, answer the following questions:

1) What similarities do you notice between the website and the print edition of the magazine?

promotion of celebrities 

2) Analyse the top menu of the GQ website (e.g. Fashion / Grooming / Culture). What do the menu items suggest about GQ's audience?

audience care abut their outward appearance and style.

3) What does GQ's Instagram feed suggest about the GQ brand? Is this appealing to a similar audience to the print version of the magazine?

Their brand is celebrities and representing celebrities who made a difference and achieved somethingand  are popular

4) In your opinion, is GQ's social media content designed to sell the print magazine or build a digital audience? Why?

build a digital audience since they dont really promote the print magazine they advertise digitally as theyre moving towards digital media in a new era.


5) Evaluate the success of the GQ brand online. Does it successfully communicate with its target audience? Will the digital platforms eventually replace the print magazine completely?

Yes it successfully comminicates with the audience

i think digital media will replace print.