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Learner response
Advertising assessment: Learner response
The Advertising & Marketing assessment was a great opportunity to keep learning the skills we'll need in next year's exams.
The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense, ask your teacher - it's crucial we're learning from the process of assessments and feedback.
Learner response blog tasks
Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense, ask your teacher - it's crucial we're learning from the process of assessments and feedback.
Learner response blog tasks
Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
Grade A
www- some superb ideas here and potential to be even bigger
ebi- revise a couple of the feminist theories and how you are applying post modernism
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition.
Understated, placed in bottom-left. Product not specified – about brand ‘feel’, aspiration
rather than actual product details.
The representation of the male as hunter in a foreign jungle setting suggests a reference to
the British Empire and the colonial dominance of the 19th century.
Cultural conviviality: This refers to the real-world multiculturalism and racial harmony that
most people experience on a day-to-day basis. It is in stark contrast to the racial disharmony
and binary view often presented by the media.
paparazzi style shot
Black tie as a phallic object
Black tie as a phallic object
Stereotypical ideals of beauty
4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
postcolonial theories.
5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.
postcolonial theories.
5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.
‘racial other’Cultural conviviality:
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